In the last few years, the use of the Internet and social networks has become very important. They allow Internet users to facilitate their requests. Like LinkedIn, for example, the majority of the world’s population uses it as a platform for professional exchange.

On the other hand, many companies consider it as a commercial showcase where they can expose their services and articles. Others use LinkedIn as a source of know-how. Nowadays, social networks have become important tools to build customer loyalty in various industries. The hotel and restaurant industry is one of them.

Steps to follow to build customer loyalty with social networks

The following steps will certainly help you to retain your customers:

Step 1- Create an account

Before carrying out any online business activity, you must have an account on the network. To do this, check out the website of the social network you want to register on (Facebook, Instagram, Pinterest, etc.). Once the registration is validated, you can do all the operations related to your account (publishing photos, sharing articles and videos, etc.). All these operations can be done at any time and under any circumstances.

Step 2- Attract the attention of your target audience

To attract the attention of prospects, you first need an optimized sales page. This allows users to see your ads first on their news feed. If they are interested in your service or product proposals, they will contact you via the private message or using the comments.

In order to reach the maximum number of customers, make relevant ads and use attractive photos. In addition, increase the click rate by identifying several friends and updating your status regularly.

Step 3- Build customer loyalty

Customer loyalty in the restaurant business is not an easy thing. It requires lucidity so that your customers do not drift away from you and your services. To succeed, improve your marketing strategy. Conduct small surveys about your business. Know that the comments and criticisms of others will help you optimize the quality of your services. Once your customers have placed their orders, proceed to fulfill them without wasting time.

If you feel that your customers are numerous, plan their orders by opting to use technology. A relevant application can help you. It should contain all the necessary information (arrival time, number of people, table number or place, number of pieces, type of dishes, etc.). This allows them to avoid wasting time and facilitates their payment. After making the reservation, your customers automatically receive notifications of their requests.

To guarantee fast home deliveries, use qualified delivery drivers or efficient means of transport (e.g. a motorcycle in good condition).

Which social network to choose to ensure customer loyalty?

Facebook, Instagram, Pinterest, LinkedIn and still other social networks give you access to online business. It’s up to you, but opt for the most popular site like Facebook. There, almost everyone from all over the world can find themselves there. After YouTube and Google, Facebook is the third most visited website in the world. So, you can launch your business activities on it and benefit from its good features in a few clicks.

After Facebook, you can post your ad on Pinterest. It is a discovery engine that allows Internet users to find ideas, help, services, etc.

In addition to social networks, investing on using a website also helps in developing your business. You just have to adapt it to the responsive Internet so that all the targeted visitors can contact you.

Sound off in the comments section below and tell us if you want to read about how you can harness the power of social media to your advantage.